A person wearing a black hoodie with the text "HIS KINGDOM FIRST" in bold white and gold lettering, standing against a black background, smiling with hands in pockets.

HIS KINGDOM FIRST

HIS KINGDOM FIRST

APPLY TO BECOME AN HKF AMBASSADOR

The His Kingdom First Ambassador Program is a community of believers who embody our brand’s mission — to wear truth with empathy, boldness, and purpose. Ambassadors help spread the message through lifestyle, not hype, representing the heart of the Gospel through subtle, thought-provoking apparel. As a thank you, members receive exclusive discounts, early access to new releases, and a behind-the-scenes look at upcoming collections. This form is to show interest in the program, and a more detailed application will be required to apply.

THE MISSION

We exist at the intersection of apologetics and empathy — where truth meets tenderness and the Gospel is felt before it’s debated.

His Kingdom First is for the believer who doesn’t just want to wear faith loud — they want to wear it true. For those who long to spark conversations, not just conversions. Who believe evangelism can be both bold and beautifully subtle.

Our shirts are not slogans.
They are seeds.
Planted with compassion. Rooted in Scripture. Watered with love.

We create pieces that speak first to the heart — the wounds, the questions, the wondering — and from there open a door to the mind.
Because before people need answers, they need to feel seen.
And before they understand truth, they need to encounter love.

This isn’t merch.
It’s ministry — woven with empathy, stitched with eternal purpose.

Truth doesn’t have to shout to be heard. Sometimes, it just has to be worn.

Black hoodie with gold text, "His KNGDM First, God Can Use What You Thought Would Ruin You," on a wooden background.

Smiling man wearing a black t-shirt with "His Kingdom First" text design on a brown background.

FEATURED PRODUCTS

Each piece is designed to speak softly but boldly — merging faith, empathy, and truth. These are more than shirts. They’re conversations, reminders, and quiet declarations of what matters most.